ARPS-CORE — Causal, ROI-Aware Revenue Protection

CRM — Accounts at risk

Last sync: 2 min ago

Account	ARR	Renewal	Health	Churn risk	Why?
Acme Corp#AC-120K	$120,000	Mar 15, 2025	42	High	—
Beta Inc	$85,000	Apr 01, 2025	72	Low	—
Gamma LLC	$200,000	May 10, 2025	68	Low	—

Acme Corp — $120k ARR. Churn predicted, but the team doesn't know why. Drop CRM + Support + Slack into ARPS below to get a causal explanation and ROI-ranked actions.

First time here? Click below to see the full ARPS flow with a Triple Conflict scenario (Sales vs. Compliance vs. Engineering): risk summary, Conflict Alert, Risk Radar, ROI-ranked actions, policy check, and thought signatures — no API key needed.

Drop real-world data into ARPS

Paste CRM export, support ticket, and Slack/email thread — like you would from Salesforce, Zendesk, and Slack.

CRM account snapshot (CSV/JSON export from Salesforce, HubSpot, etc.)

Support ticket (Zendesk, Intercom, or email thread)

=== TICKET #314 ===
Subject: SSO login timeout — production blocking
Status: OPEN | Priority: High | Created: 2024-12-26 | Age: 19 days
Assignee: Sarah Chen (Support)
Account: Acme Corp (AC-120K)

--- 2024-12-26 09:14 (Customer - James Park, IT Director) ---
When our team uses SSO to log in, the app times out after 30 seconds. We're on Okta. This started after your last release. We have 80 daily active users blocked.

--- 2024-12-27 11:02 (Sarah Chen - Support) ---
Thanks James. I've passed this to Engineering. Ticket is being triaged.

--- 2025-01-03 14:20 (Customer - James Park) ---
It's been a week. Still happening. Our renewal is in 60 days and we're evaluating alternatives if this isn't fixed. Can we get a timeline?

--- 2025-01-05 10:00 (Sarah Chen - Support) ---
Engineering is looking into it. I'll follow up by EOW.

--- 2025-01-10 09:33 (Customer - James Park) ---
Still no fix. We've had this since December. I need to report to our CFO. We need this resolved before we can commit to renewal.

--- 2025-01-14 08:00 (Customer - James Park, IT Director) ---
My CFO just saw the "Security Bypass" flag on the staging environment. This is a breach of our Master Service Agreement (MSA) Section 9. We are now involving legal. If a SOC2-compliant fix isn't live by Monday, we aren't just churning; we are suing for damages regarding the 80 blocked users.

Slack / email thread (internal comms about this account)

#customer-acme-corp
Exported: 2025-01-15

[2025-01-08 09:22] Sarah Chen: Acme's IT director James just emailed again — ticket #314 still open, 19 days. They're really frustrated.
[2025-01-08 09:24] Mike Torres: It's in the queue. We're understaffed this week, PTO.
[2025-01-08 09:26] Sarah Chen: They're a $120k account. Renewal March. He said they're evaluating alternatives.
[2025-01-08 09:31] Jordan Lee: Can we offer a discount to hold them?
[2025-01-08 09:33] Sarah Chen: I asked. He said the product has to work first. Discount won't fix SSO.
[2025-01-08 09:45] Mike Torres: I'll see if I can get someone on it today. Which Jira is it?
[2025-01-08 09:46] Sarah Chen: ENG-8821. It's been unassigned for 2 weeks.
[2025-01-08 09:50] Mike Torres: Yeah that one's been bouncing. I'll take it.
[2025-01-09 14:00] Jordan Lee: Any update on Acme? Sales is getting pressure.
[2025-01-09 14:15] Sarah Chen: Mike said he'd take ENG-8821. No ETA yet. James (customer) said they need a fix before they can commit to renewal.
[2025-01-10 11:00] Mike Torres: Found the issue — Okta timeout config on our side. Fix is in QA. Should ship by Friday.
[2025-01-10 11:02] Sarah Chen: I'll let James know. Thanks Mike.

#security-compliance
[2025-01-11 14:20] SecRob: I just audited ENG-8821. The "Okta timeout fix" Mike is shipping is actually just bypassing the handshake security protocol to make it "fast." This violates our SOC2 Section 4.2. If we ship this Friday, we fail our audit in March.
[2025-01-11 14:25] Jordan Lee (Sales): We don't have time for a perfect fix! Acme is $120k. If we don't ship Friday, they churn. Just bypass it for now and fix it later.
[2025-01-11 14:30] SecRob: Absolutely not. A security bypass is a bigger risk than a churn.

#exec-alignment
[2025-01-12 16:00] CFO_Janet: Just saw the Acme renewal forecast. Jordan, if that $120k doesn't hit by March 15, we miss our Q1 targets, and the board will freeze the engineering hiring budget.
[2025-01-12 16:05] CTO_Vikram: Janet, Engineering is already redlined. Mike is burnt out. If we force him into 20 hours of OT to fix Acme's SSO, he's going to quit, and he's the only one who knows our legacy auth-gateway. Do not force OT. Mike is at 48 hours this week.

ARR ($)

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CS agents

Engineers

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Budget cap ($)

Policy rules (optional)